Cannes Lions is Ideal for Advertising Clients

A Festival of Creativity The Cannes Lions International Festival of Creativity today is as important for clients as it is for their creative agencies. This is also true for companies in media, public relations, digital and more. It is ideal for those who have a brand, who invest in their image, for the perceived value […]

What Would the World be Without Creativity?

The Importance of Creativity Have you ever asked yourself this question? In my case, I must confess that I have not, despite decades of living an activity that is, at its very essence, creative -business, brands, and advertising. Maybe it’s because a fish is always the last to become aware of the water. Without creativity, […]