Forty years of experience often times comes in handy. In fact, if you’re seeking to build peak performing organizations, creating innovative business solutions and dive into insightful thinking, you may consider Jorge’s counsel.
A serial entrepreneur, with over 20 founded companies in 9 Latin American countries, holds a global MBA from Georgetown University and ESADE Business School in 2018, and an MBA from Incae Business School in 2002.
From my early McCann-Erickson days in Costa Rica, Honduras and México, to my latest Latin American and global tribes, from Saatchi & Saatchi to DDB and now Havas, I have learned life is much better when shared in great company.
At the same time, and this is a quote from an unknown author: “I will unfriend, unbrother, unco-worker, unfollow, unfamily any draining soul real quick.” Because, simply put, life is too short to waist it with the wrong people.
So, it’s not a coincidence: I founded Tribu over thirty years ago. Because more than a company or a name, it means a commitment, since you can’t brand anything with “tribe” as a concept and not be one. And then again, I have enjoyed my tribe of global cohorts from Georgetown and Incae, as well as the Latin American Creative council I lead for a couple of years. Many tribes in our lives and today a good moment to celebrate them.
We live in tribes and no doubt, as probably it is in your case also, my absolute favorite tribe is my family. Because I can’t say how much I love sharing my life with my wife Alex, my son Santi and daughter Adri, my son-in-law Nacho, my grandchildren Mauricio and Gastón, my mother Mayra, my aunt Errolyn and my brother Carlos. They are my nuclear family and absolute main tribe.
However, tribes like the one at The Openhouse Project have meant a world of blessings in my life. DSQ is my tribe of marathon runners, despite the fact my left knee decided I was not running any more since 2016. I mean, we have many tribes and to all of them in my life, today I salute and honor.
We’ll be talking a lot more about tribes, many of them an extended family in our lives. Yes. Because family is a choice and not an obligation.
Whatever we do in life will resonate with a consequence, an outcome, a result. It’s the principle of sowing and reaping the fruit of your work, your effort and contribution.
If I could give a sound advice to a young soul, I would simply propose to do as much as possible to live with fewer regrets. Often times we reap with sorrow, one because we were not profitable enough, or because we weren’t able to help more.
The effect of everything we do is based on what we do on a daily basis. A way to live with fewer regrets, though, is by being aware of every decision we make. So, you know, be alert.
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