Cannes Lions 2010 Titanium And Integrated Jury President Announced21 January 2010
The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer.
Bob is a celebrated and awarded creative leader and the tenacious champion of DDB’s defining values: Creativity and Humanity.
In his 33-year career at DDB, Bob has created some of the most iconic, talked-about and awarded creative work in the world. He is such a passionate believer in “Talk Value®” that he trademarked the term and made it part of the fabric of the agency. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture are at the heart of Bob’s vision for his clients and for DDB, where the core belief is that creativity is the most powerful force in business.
Under his leadership, DDB has created a large network of award-winning and innovative agencies that, based on creative output, have been named Agency of the Year in more than 25 countries. In addition, DDB has been recognised as the top creative network by Advertising Age, Adweek, Campaign, Creativity and The Gunn Report. A strong performer at all the major awards, DDB has won the most Lions and the most Grands Prix in the history of the Cannes Lions International Advertising Festival.
Bob has served as the President of both the Cannes Lions Film and Press juries in 2007 as well as chairing other main international shows.
“The Titanium and Integrated category at Cannes Lions has become the most important bellwether of the industry, and I am delighted to welcome Bob back to Cannes where he will lead a genuinely outstanding international jury. Bob’s passionate belief in creativity, and his unerring eye for the direction in which this industry is heading, will no doubt unearth again the world’s most innovative creative thinking,” says Philip Thomas, CEO of the Festival.
Commenting on his role, Bob said, “Attacking our clients’ business issues in innovative and effective ways is critical to the future of the communications industry. We must use all the tools available to us today and invent new ones when necessary. The Titanium and Integrated Lions were created to honour that kind of breakthrough thinking. We will reaffirm that commitment in Cannes this year.”
With this category now being the most exciting and important out there in the industry, Bob will be leading a highly respected group of influential visionaries who are at the forefront of taking advertising and communications to new levels.
TITANIUM & INTEGRATED LIONS JURY MEMBERS
Bob Scarpelli, Chairman & Chief Creative Officer, DDB Worldwide – Jury President
Susan Bonds, President & Chief Executive Officer, 42 Entertainment, USA
Fábio Fernandes, Partner & CEO, Creative Director, F/Nazca Saatchi & Saatchi, Brazil
Rei Inamoto, Chief Creative Officer, AKQA, USA
Khai Meng Tham, Worldwide Executive Creative Director, Ogilvy & Mather, USA
Jens Mortier, Partner & Creative Director, Mortierbrigade, Belgium
Rob Reilly, Partner & Co-Executive Creative Director, Crispin Porter + Bogusky, USA
David Sable, Vice-Chairman & Chief Operating Officer, Wunderman, USA
Mark Waites, Joint Creative Director & Founding Partner, Mother, UK
Nick Worthington, Executive Creative Director, ColensoBBDO, New Zealand
Apart from awarding the Titanium and Integrated Lions, this jury will also award the Grand Prix for Good, a new accolade to reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. All the Gold winners in these categories across all entry sections will be judged by this jury, which will choose one piece to receive the Cannes Lions Grand Prix for Good.
Delegates can view all the entries in the Titanium and Integrated section while judging takes place in Cannes during the Festival week. The winners will be announced on Saturday 26 June.
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More about the Titanium and Integrated Jury President:
Chairman, Chief Creative Officer
As the leader of one of the world’s great agency brands, Bob embodies Bill Bernbach’s mantra that “word of mouth is the best medium of all”. In his 33-year career at DDB, Bob has created some of the most iconic, talked-about and awarded creative work in the world. He is such a passionate believer in “Talk Value®” that he trademarked the term and made it part of the fabric of the agency. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture are at the heart of Bob’s vision for his clients and for DDB, where the core belief is that creativity is the most powerful force in business.
Under his leadership, DDB has won every advertising award there is and created a large yet nimble network of award-winning, innovative agencies. Based on creative output, DDB agencies have been named Agency of the Year in more than 25 countries, including the United States. DDB has won the most Lions and the most Grands Prix in the history of the International Advertising Festival at Cannes, and is a consistently strong performer at the Clios, One Show, ANDYs, D&AD, EFFIEs and the Radio Mercury Awards, among others. In addition, under Bob’s leadership DDB has been recognised as the top creative network by Advertising Age, Adweek, Campaign, Creativity and The Gunn Report, while its interactive unit Tribal DDB has been awarded multiple gold Lions at Cannes and Interactive Agency of the Year by Advertising Age.
Bob served as the President of both the Film and Press juries at the 2007 International Advertising Festival at Cannes. He has served as Jury Chair of five other prestigious international shows, including the 2007 Asian Advertising Awards, 2006 Malaysian Creative Circle Awards, the 2003 Clio Awards, the 2001 Radio Mercury Awards, the 2001 International Advertising Festival at Kinsale and the 2000 International ANDY Awards.
After starting his DDB career as a copywriter in 1977, Bob was elevated to Creative Director in 1980. In 1994, he was named as Chief Creative Officer for DDB Chicago, and a year later became Vice-Chairman. In 1998, Bob was elected to the DDB Worldwide Board of Directors. In 2000, he was named as US Chief Creative Officer and in 2001 he was elevated to the post of Chairman at DDB Chicago. He took on the role of Worldwide Chief Creative Officer in 2005, and the following year was elevated to the additional role of Chairman of DDB Worldwide.
Of the recognition he has received, he is most proud of the Silver Medal given by the Chicago Advertising Federation for his contributions to the industry and the community.
A resident of both New York and Chicago, Bob serves on the boards of the Chicago International Film Festival, The Virginia Commonwealth University Brand Center and The Off the Street Club. Outside the office, Bob devotes his creative energies to following his favourite sports teams, reading (particularly history) and living vicariously through his 20-something-year-old sons.
57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France.
The International Advertising Festival – Cannes Lions – is the world’s biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, more than 22,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 6,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as more than 50 high-profile seminars, 30 workshops and master classes presented by renowned industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
BRAZIL WINS PRESS GRAND PRIX THE 2010 PRESS Lions’ Grand Prix winner is AlmapBBDO São Paulo, Brazil, for the Billboard Magazine campaign ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’, ‘Marilyn’. Jury president Mark Tutssel, Leo Burnett Worldwide’s chief