As a university student I was consumed in the politics of those years. In General Studies I was a soldier in the legions of young rebels who made Cotico president of the FEUCR in 1975. Years later, it was I who tried for the university presidency.
In the process of my campaign, we sought help from many people and one of them was Don Arnaldo Garnier Oreamuno. A group of three colleagues and I came to him to ask for advice, guidance and direction.
With his pleasant smile and affable treatment, with affection and unrestricted disposition, he attended us with detail and the attitude of a teacher. He gave us advice and steered us away from the original idea of basing our campaign on caricatures, because, as he told us, it would diminish the seriousness required in our mission. It was a warm visit, full of advice, from a person who opened his doors wide to us.
After that visit, we always greeted each other with a sincere smile. I was one of the neighborhood kids in the Dent neighborhood who watched him come and go from his renowned agency, part of a world that I certainly found captivating and enigmatic.
When I accidentally entered the world of advertising, I began to discover all that is intensely alive in it. And although there is much that has fascinated me about advertising, I recognize that the fierce, voracious and predatory competition that it contains, moves and entertains me. It is a kind of intense, addictive and risky game, where the great agency headed by don Arnaldo was and still is an essential variable.
I admire Don Arnaldo’s sense of time, his confidence in the generation he procreated, the honesty and values that guided his professional development. He was one of those people who do not repeat themselves and without a doubt, an example and inspiration.
In this corner of the digital world, my sincere appreciation and valuation. Now that he is not here, a hug to the hereafter.