They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, they have gone to extremes and taken risks. For this reason, they fit me.
Today when I saw in La Nación that they had won several awards in the Róger Barahona, I also found them worthy of an applause for their permanent search to be creative and take advantage of the opportunities more accessible to a statuette or trophy. That’s smart, and always necessary. By the way, as we have become accustomed to, JBQ continues to be a creative leader in Costa Rica, and for this, congratulations to Alberto Quirós and his entire team.
In their creative search, of course, in La Argolla they have exceeded limits and opened new options. In the political campaign of Ottón Solís, without a doubt, they surprised us with truly innovative, unexpected, surprising, and very ballsy ways. Personally, I think that Ottón Solís would have won the Presidency of the Republic, had it not been for such a bad campaign, because I really did not like it and I never finished understanding it. However, those who know more about this, think that the campaign developed was what almost took Ottón to Zapote. Others, however, are more inclined to think that it was the clumsy invitation of Liberación to vote green, which ended up gathering especially its opponents in the only option with possibilities.
In any case, the point is that La Argolla dares, seeks and fights. And for this reason, I felt the need to share my admiration for their struggle, although it does not mean that I necessarily share any of the tactics used.
So to those of La Argolla, congratulations. It is worth fighting for what you believe and what you feel.