The final phase of the most important advertising festival in Latin America kicked off today, Monday, at the Buenos Aires Hilton. The conferences kicked off with a series of presentations that will echo for a long time. The organization is impeccable, the passion with which they work is visible and for this, the Latin Spots team can be satisfied. They have printed, for the second consecutive year, the OJO NEWS, so there is more than one happy similarity with what happens in Cannes.
This is just the beginning. The first winners are on the site . From Costa Rica there are people attending from Garnier BBDO, JBQ, Teletica and Tribu, as far as I have been able to greet them. Many more than we found a few years ago, and for this reason, we can be optimistic. Each exhibition, each moment of comparison and understanding, adds up every time we connect with what is happening in the world of advertising creativity.
Our creativity in CR has to rise to these scenarios with level to win. And the way to approach is precisely, understanding these arenas, seeing their main players, providing and measuring the terrain. And as for the Ojo de Iberoamérica in particular, consolidated and clearly stellar.
