In the attached file you will find a happy surprise: a spread from the book Lovemarks, the future beyond brands, which I am including in the blog for your use and benefit.
However, I insist on something that I have said a lot and will not stop saying: if you think that the concept is Saatchi’s proprietary, or if you find any objection in the word, do not fail to translate Lovemars to its more widespread meaning, which refers to brands that inspire loyalty beyond reason.
This is why filling the world with Lovemarks makes so much sense. Because you won’t inspire loyalty if your brand is not a real, legitimate, extraordinary, attractive and seductive brand of an equally extraordinary, innovative and irreplaceable product.
Download this file and make it yours, although it is in English, and this limits many in its comprehension, the graphics are forceful and persuasive. The author is on the last page of the spread. And be sure to visit www.lovemarks.com or order your book at Amazon.com or Barnes Noble.
Best regards!
J