“When I toured the exhibition of graphic art at the Ojo de Iberoamérica, what left me most open-mouthed was the high level of graphic-creative work,
what most left me open-mouthed was the high graphic-creative level of the other countries in the region”.
in which the other countries of the region are”.
I hope someday we can reach that level, I believe we do have the talent, what we need
I think we do have the talent, what we need is to dare and focus better.
This week I received a comment from a Mexican who works in a production company in the city of Guadalajara.
production company in the city of Guadalajara and he told me that he noticed that Costa Rica
had dropped a lot lately in the quality of its advertising.
He said that he had heard that there is a high rate of debutant designers as creative
designers as creatives doing creative work and she also heard that many national and international
national and international production companies end up doing creative
in the commercials of the clients of Costa Rican agencies.
I think this example reaffirms that we still have a lot of work to do.
and I agree with the Mexican, we are very stagnant.