My dear Quincho, an emotion led you to a sad conclusion…WE ARE STALKED.
And I dare to tell you with joy that you are wrong, WE ARE MOVING FORWARD and let me tell you why:
WE MOVE FORWARD when you don’t wait to see the EYE winners on the internet and you take the trip to Argentina to see them up close.
WE MOVE FORWARD when in front of wonderful works, you become fully aware that there is a long way to go, but that’s all it is… a long way.
WE MOVE FORWARD when you walk very interested in more than 4000 graphic pieces seeing and learning about typographies, photos, texts, illustrations, etc. and you don’t succumb to the charms of Recoleta, Corrientes, 9 de Julio, Caminito, to the magic of a street tango or to a good asado and another and another and another.
WE MOVE FORWARD when Jorge Oller, in good time opens this page so that his words find those who want to see them and in good time you and Marcelo let us see right here your impressions about the EYE.
WE MOVE FORWARD when you force me to answer you my dear friend.
What do we do to advance faster?
God is in the details.
As ironic as it sounds, we know that to move faster you have to pause longer on ideas that you recognize have possibilities.
To move faster, you have to take the time to go through as many typeface families as necessary looking for what you need, and if you don’t find it, you have to draw it as many times as necessary until you are completely satisfied.
To advance faster you have to perch like a turtle on a text and write it over and over again until it sounds perfect.
To advance faster you have to experiment, you have to go from black to white passing through all colors. You have to invent colors.
To advance faster you have to convince the client to risk a little more, every day a little more.
You have to unlearn and start again.
In short, I want to be optimistic and think that WE ARE MOVING FORWARD and I also believe that to move forward faster we must be much more careful with every step we take.