Can you imagine if instead of“I have a dream“, Martin Luther King had said “I have an objective”? Can you imagine the impact if he had said “I have a proposal”, or “I have data that…”, or “I have a plan…”? You will probably agree with me that he would not have achieved all that he triggered with his famous speech.
Just as it is to talk about love, in business it seems ethereal to talk about dreams. It is food for thought that this is so, and for this reason, I believe that we must insist ad nauseam on the importance of dreaming. Dreams belong to dreamers, and those who only dream, some would say, prefer a work plan to achieve a goal.
However, if we accept that everything has happened at least twice: once in the imagination, and once in reality, we could then agree that dreaming is absolutely vital, like breathing or sleeping. I have a thousand dreams, and in our business, advertising, brands, executives and creatives, ideas and competition, it is even more necessary to dream. To dream, it is better to dream big, so we can go further. For this reason, I dream of a country shining for years with its creative talent, with formidable advertising agencies with character, reaching such competitive levels that they feed off the business in the largest markets, and therefore, generating profits and relevant wealth. I dream of a creative community that goes from talking about ME to WE, and that from dream to reality takes little time.
In my country, I dream of a developed and balanced nation, strongly driven by private enterprise as a generator of concrete, tangible and sustainable achievements. I dream of a society sensitive to reach out to those who have less, and especially, that we manage to provide conditions so that no one lives the humiliation of hunger, ignorance, misery.
Daydreaming is an idea to practice daily. We have to dream and believe that “Nothing is Impossible”, because when no one can do it, God can do it all.
I will not go on any longer.
I have a dream.
J
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Excerpt from Martin Luther King’s inspiring, dreamy, wonderful speech of Aug. 28, 1963.
“…I have a dream that one day this nation will rise up and live out the true meaning of its creed. We hold these truths to be self-evident that all men are created equal.
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi, a state sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
I have a dream today.I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification; that one day right down in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.
I have a dream today.
I have a dream that one day every valley shall be exalted, and every hill and every mountain shall be made low, the rough places will be made plains and the crooked places will be made straight and the glory of the Lord shall be revealed and all flesh shall see it together.
This is our hope.…”
(…and so ends his speech on that pivotal afternoon in Washington…)
When we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, “Free at last! free at last! thank God Almighty, we are free at last!”
