VALUES LIKE YOURS.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that contribute so much to the culture of a nation, and that make a difference.


These two launching pieces on Television and Cable, aired since the beginning of December, propose a commitment and an illusion: to exalt values that contribute to modify culture, and with it, to propitiate emotional conditions that favor the development of our region. “Culture Matters” is a publication by Samuel Huntington that gathers papers by different thinkers from around the world, who masterfully establish that culture makes the fundamental difference between those countries that develop and those that do not. Values, in turn, are the pillars of every culture.
In this direction, moreover, BAC connects with the people and continues with its proposal of many years, as BAC has always said: our values support theirs. The campaign is regional and these two commercials anticipate a long-term line, because this is how a culture is modified and affected: with time and perseverance.
And again, is this campaign creative in the terms defined of creativity by some creatives? Possibly not for many. Is this path the beginning of a campaign that builds brand, emotional connections and emotional bonds between BAC and people? Possibly yes, in the opinion of more like us. And that’s what’s really important, to foster brands that inspire loyalty and do so for a lifetime. Campaigns should be designed as haute couture does in a collection piece: one stitch at a time, in attention to detail and focused on the final design of the dream. So, here we present not just two ads, but two fine stitches of a huge and sophisticated emotional branding program.
The value of writing, the value of sharing, the value of daring, the value of saying no, the value of dreaming, the value of honesty, the value of transparency, the value of simplicity, the value of learning, the value of making mistakes, the value of giving in, the value of punctuality, the value of believing, the value of prospering, the value of saving, the value of friendship, the value of reading, the value of everything we do is the value of the new BAC campaign. To everyone at BAC, thank you for the value of your trust.
In the nobility of this campaign and in the values that are exalted, the essence of an effort that is a reflection of the very culture of this great financial organization.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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