I do not know why it is so difficult for us to accredit intuition as we should, and why we require so much data and information to justify it. Often on a daily basis, we make decisions without thinking and act based on what we perceive in two seconds. In fact, in advertising, the customer would approve many creative proposals if he would only attend to his feelings in the first few seconds after learning about an idea, and would not succumb so regularly to the reasons that later lead to paralyzing fear or insecurity.
Once again, Gladwell provides a book that we should read and understand, because although it is clearly very debatable in many aspects, he gives us arguments to trust even more in our intuition, in the sixth sense, the heartbeat or the nose.
Here is a summary found on the Internet:

With his Intuitive Intelligence Malcolm Gladwell has set out to revolutionize the way we understand our inner world. It is a book about how we think without thinking, about decisions that seem to be made in two seconds, but are not as simple as they appear. Why are some people brilliant at making decisions and others are clumsy over and over again? Why do some people follow their instinct and succeed, while others always end up making a false step? What is the real functioning of the brain at work, in class, in the kitchen or in bed? And why are the best decisions often the most difficult to explain? Gladwell introduces us to a psychologist who has learned to predict whether a marriage can last just by watching them for a few minutes; to a tennis coach who knows when a player will double-fault before the racquet even hits the ball; to an antiques expert who recognizes a fake at a glance.
This book reveals that those who are good at making decisions are not those who process more information or spend more time deliberating, but those who have perfected the art of fine-tuning, of extracting the few factors that really matter from an inordinate number of variables. Through neurology and psychology, and exhibiting all the splendor of which this author is capable, Intuitive Intelligence changes the way we look at the decisions we make. You will never think about thinking the same way again.

Be sure to read on the blog, BRAIN ADDICTION TO BRANDS? as it adds to the proposal.