In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion and dedication, thank you from the bottom of our hearts. With your contribution, the best was, has been and will continue to be better.
This is a campaign, The Story of Rice, that we enjoyed from the very first moment, because the doors were opened to creativity, design and good copy, from the very moment Zingonia Zingone, as a client, knocked on the door looking to add to the brand everything that good ideas generate. The creative direction was in charge of Germán Barreneche, the production was done by Rafa Chinchilla and his company. Many people were involved, so I would be grateful to Rafa and Germán if they could help me name all those who made this memorable project possible.
Best of all, sales of Arroz Imperio flew and exceeded expectations. Worst of all, and as part of the story, a short time later, when the client retired from her position, they took the account without much explanation. That’s life, sometimes black, sometimes pink.
