When Kevin came to Tribu last July, if I am not mistaken, it broke a paradigm of many years, because it is assumed that our countries are not big enough, that our agencies are only affiliates, and that the agendas of global CEOs do not have room for us.
Some friends asked me: “And how did you get me to come?!”. And my answer was simple: “we simply invited him!”. It’s obvious: to score goals you have to kick at the frame, even if there are times when it doesn’t seem possible to score. In his presentations at the Ulatina and at the Intercontinental, Kevin provided us with inspiration and excitement. At the same time, he left us with enormous, but possible, challenges and challenges.
Just as I believe it is imperative that we go out into the world, and expose ourselves to the talent, the level, the greatness and the scope of what exists beyond our immediate borders, I believe it is also imperative to bring in the world’s leaders, the most talented, those who can teach us the most. It is clear that this is an ingredient we need to move forward as a country and as the advertising community that we constitute, agencies, media, advertisers, producers, suppliers and business partners.
When Bob Isherwood, global creative director of Saatchi Saatchi, visited us, he sowed with his affection, warmth and trajectory, a simple idea: “it is possible”. He told us about his legendary The Campaign Palace, and left us committed to our own dreams. Bob was alone in Tribe and his visit was more private than Kevin’s, but he still left an unforgettable legacy. On Saturday’s ride, I’m sure Nina Ricardo, Carlos Jimenez and Marcelo Furrer treasure the ideas Bob left them.
Imagine that in one year, Garnier BBDO, McCann-Erickson, JBQ/Grey, Publicentro/Lowe, Asesores/YR, Ogilvy, Leo Burnett, DDB and JWT, to name a few agencies, would bring a world or regional leader, and that their conferences, presentations, papers and ideas would be shared, behind closed or open doors, with the largest number of people in the country. Wouldn’t you think that would be sensational?
