Alita came to Consumer one day for an emergency. We had thrown out several campaigns, we were about two weeks behind in the presentation of the campaign to Banex, and we were out of time. The trash can was full of ideas that didn’t give me the peace of mind of having achieved the most and the best. And so, when I called Ale on her personal time, we turned around on a holiday and went out for a game of catch. It gave me great pleasure to work with her on this project, because together, her as a graphic designer and me as a creative, we developed a campaign that later became the Pregonero de Bronce for the best color campaign of the year. Our client, Banex, was represented by Oscar Rodriguez, Walter Kissling and John Keith.
It was a campaign that turned Consumer’s destiny, brought us attention and launched us into a new dimension. Then Ale joined us on a firm basis and together we did great campaigns and more awards. Alita, if you’d like to accept this invitation, we’d love some anecdotes, your opinion of Tribu today, whatever you want. You are always welcome!