We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long occasion, 18 consecutive Saturdays with the master JOSE TREJOS, and learned from Jose every secret in Adobe, Pagemaker, in short, in whatever there was. I remember when he premiered the first Quadra with a monitor that allowed to see an 8.5 x 11 page in full monochrome.
Fernando made great contributions, and more than one cake, his time at our agency will always be remembered, as will José’s. In fact, it is worth mentioning that his time at our agency will always be remembered, as will José’s. In fact, it is worth mentioning that the first fully digital ad made in the history of the country, was one of Cofal Fuerte and published in La Nación. The day the Linotronic negatives came out, we were there at the foot of the cow, all of us, including Fernando Leñero, Rafael Calderón, Fernando and the people of La Nación. Pioneers as always, with enormous passion. Anything you can add?
