Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With Hernan, we counted 17 consecutive presentations won with new accounts. Great campaigns were made and with his enormous contribution, we took Consumer to new levels. Hernan was a key player in the start-up years. Hernán, if you are around, your words or comments would be more than appreciated, we would love to hear from you and your vision of today’s Tribu or yesterday’s Consumer.