Published in The Advertiser in February 2005, attached are some ideas with business sense and emotional depth.
This document is especially valuable to every client of an advertising agency. Consider that in his or her condition, the client can make a significant difference. In fact, an agency can be the best in the world for one client, and for another, with the same team, the opposite. In cases like this, the variable is made by the client.
The included document, whose link is below these words, speaks for itself. Enjoy it, and please send it over the net to any reader who can make a difference.