Being in Cannes last year for the first time in my life, I received so much from the experience that I still don’t stop gaining from that experience of exposure to the most important advertising festival in the world. There is so much to be gained from these opportunities, that all of us in advertising are obliged to make the effort to attend and participate in these festivals. For this year, I am confident that several of us will be able to go to Cannes, participate and then size up the challenge.
In the meantime, here is the 2006 Titanium Lion, won by this creative Japanese firm that brought design… even bar codes. Design, wonderful design. All business problems, whatever they may be, can be solved with design. Every opportunity is a design opportunity. Nothing should escape design. Everything should be a consequence of design.
With you, the Design Barcodes:
I love design.