Many are those who give up the possibility of winning Lions on TV for lack of money. This resignation, of course, is a surrender without a fight, an abandonment without an attempt, since all you need is a great idea. This is a Silver Lion in Public Awareness at Cannes 2006.
Extraordinary message. How much could this production have cost? Isn’t this a wonderful message to challenge the creatives of the world with little money for production?
Nothing is impossible.