The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a lifetime, as the fine fusion of love and business in building powerful brands that inspire loyalty and emotions that engage.
You can look for Tribu’s presence in two chapters of the book, one with the Payless story in Latin America and the success story we have built together, as well as in the Saatchi Saatchi Forum. Costa Rica is present in The Lovemarks Effect, which demonstrates our commitment and Saatchi’s recognition of our contribution. We are honored.
The book is now on sale at Amazon and Barnes Noble. The first edition is sold out and is currently being translated into several languages for sale and distribution worldwide.
