Pancho Terán, General Creative Director of TRIBU / Nazca Saatchi Saatchi, (very serious in this photo!) is a member of the jury for the New York Festival, and for this reason, we have seen him focused on his mission, which at the same time, is an excellent opportunity for relationship and contact with the best creative work that participates in this festival. Also in Costa Rica you will find Alan Carmona, so for both of them, congratulations and all the encouragement for the hours of judging.
Pancho came to Tribu after a brief stint at TBWA Costa Rica, especially thanks to an excellent recommendation made by Ivannia Saenz about his ability, talent and leadership. Ecuadorian and singer, drummer and of course a tremendous creative, Pancho is today the head of our creative connection, which in turn, has the particular support of Marcelo Furrer, Uruguayan and ex-Ginko, who is Associate Creative Director.
Pancho, then you can tell us a little about your experience in this judging process, as well as what we can learn in CR from your process. This invitation, of course, also goes to Alan, who wants nothing more than to keep moving forward one step at a time in the direction of placing our market among the big ones.
If you want to know more about the jury and the NY Festival, you can start here: https://www.newyorkfestivals.com/main.taf?p=3,10,4