Today an obituary was published for La Argolla, and as is their custom, they surprise us again with their initiatives, reactions and outbursts. Undoubtedly of rebellious, irreverent and courageous origin, this company was born and since its inception has provoked controversy, has gone against the current and caused impact, and if it is as Giovanni announces, it has done so until the day of his death.
I do not know what happens in this company, and for this reason, I do not intend to add any comment that could be interpreted as meddling. However, as an interested observer of what is happening in our advertising environment, I propose to Giovanni Bulgarelli to tell us a little about it and give us an update. Reading the obituary published today, we are left with many information gaps that should not be filled with speculation.
I reiterate my appreciation for the defiant attitude that La Argolla has always had, for their aggressively creative-oriented line, and for the way they have expressed their non-conformity with the status quo. Although I don’t share some of their approaches, I celebrate their refusal of the conventional and how much they have oriented their work to break with the established. Because if it’s not broken… break it.
Hopefully we can have some additional information that expands on the obituary published today.