This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from Buenos Aires, a workshop that we anticipate will be particularly valuable.
Here I leave you with Fabiana’s introduction in her own words, so we can get to know her better:
“I am currently Director of Extramuros at the Escuela Superior de Creativos Publicitarios .
And Creative Director of the Creative Communication Consultancy, Renault y Asociados.
I was born on October 31, 1963, at 3:20 p.m., at the Otamendi Sanatorium, in the City of Buenos Aires.
I completed my high school education at the Instituto Sagrado Corazón, taking guitar, piano, harmonica, English and drawing lessons, and even played field hockey at the G.E.B.A. intermediate school.
I studied Social Communication at the Universidad del Salvador, Graphic Design at UBA, Social Assistance, also at UBA and drawing at the Kunst Akademie van Amsterdam.
I took my first steps in advertising with Gabriel Dreyfus, with whom I started as a receptionist and left as a copywriter.
From then on I worked at Graffiti and BBDO, until I reached the Creative Direction at Young Rubicam and De Luca Publicidad.
During my time at the agencies, I worked creatively for brands such as MOVICOM, IBERIA, PEPSI, EDITORIAL ATLANTIDA, WARNER LAMBERT, HERBIFEN, SAAVEDRA QUESOS, LINEA GANDARA,
ATANOR COMPAñIA QUIMICA, WHIRLPOOL, NEC, XEROX, AEROLINEAS ARGENTINAS, BANCO SHAW, numerous JOHNSON JOHNSON products, almost all SUCHARD brands, including the launch of Milka, SKYTEL, VISA, almost all RICKITT COLLMAN,
DISCO SUPERMARKETS, lots and lots of products from CORN REFINERIES,
REVLON, BAGLEY, NOBLEX, BODEGAS HUDSON CIOVINNI, many brands of BAGLEY, Duffour by GILLETTE, a lot of PG, a lot of UNILEVER, etc.
After living in Holland for two years, in 1997 I founded PARI RENAULT, an integral advertising agency, from where I worked for HOTEL LLAO LLAO, PILAR DEL ESTE, VCC, RADIO MITRE, GAZETA MERCANTIL, REVISTA LATIDO, CALZADOS KLIN, GATO DUMAS, DIARIO BAE, NATUFARMA, BANCO HIPOTECARIO, REVISTA NOTICIAS, etc.
I have won gold, silver and bronze medals at FIAP, NY FESTIVAL, CLIO, THE ONE SHOW, CIRCULO DE CREATIVOS (where I also won a GRAND PRIX), CLARIN AWARDS, CRONISTA COMERCIAL, as well as numerous Dossier GOLD LAPICES.
I have been a jury member in almost all these festivals.
I have been a teacher of creativity since 1991, and as such I have taught at LA FUNDACION, UCES, AAAP, UP and ESCUELA SUPERIOR DE CREATIVOS PUBLICITARIOS, an institution of which I have been a member of the Academic Council since 2004.
From this place, in 2006 I have given workshops and conferences focused on the development of creative thinking in Chile, Paraguay, Ecuador, Peru, in the interior of Argentina and in regional companies such as The Coca Cola Company, Kraft and Nestlé.
I have given workshops and conferences for the UIESXXI MBA in Córdoba. And I have been invited to give a lecture on The Creative Student, within the framework of the Educational Excellence Conference of the ORT Schools.
I speak English and Dutch.
I have been Treasurer and member of the Board of Directors of the Círculo de Creativos Argentinos, of which I am currently a member.
I have always collaborated for media such as Latin Spots, 1492 Cultura Creativa, Infobrand, InfoBae, Reporte Publicidad. Verbo comunicación, Revista Watt and others.
And speaking of collaboration, in another order of things, I collaborate for the NGOs: PERSONITAS, RESPONDE and LA USINA, as a consultant in communication, strategy and PR”.