FROM GUATEMALA TO GUATEMAYA

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea.
As I write this note, I listen to the arguments for and against an idea being discussed at the Steele Center for Ideas and Creativity. This delightful discussion and exchange of opinions, moreover, is taking place in a framework of respect, intelligent arguments, papers of scope and depth. The idea is simple, the potential is enormous, the impact powerful and, of course, of a very complex implementation with not a few legal and constitutional obstacles. However, equally, there is no doubt that indeed, nothing is impossible.
Around the table, Humberto Olavarría, Salvador Biguria, Virgilio Cordón, Philip Wilson, Juan Callejas, Álvaro Pop, Jaime Camhi, Karla Campos, Juan Mauricio Wurmser, María Ellena Toriello, Julio David Díaz and the host, Derek Steele.

From Tribu we are Bernal Esquivel, Director of Strategic Planning, Karen Steele, VP and Business Leader, Monica Dorst from our Virtual Tribu in Guatemala and myself. That is, Bernal is in love with the culture, the country and the idea, Karen is a wonderful Guatemalan who has been living among Ticos for more than 5 years, and myself, who inherits a quarter of Guatemalan blood, because of my grandfather Clemente Alpirez who migrated to Costa Rica more than 6 decades ago.
We promote the idea of eliminating the association “from Guatemala to Guatepeor”, to move the brand of this wonderful country to Guatemaya. Because it is its cultural heritage, because it is the elimination of the “bad” condemnation in its name, because it rescues the millenary legacy of a culture, and the opportunity it would generate in the world market.

With Guatemaya as a country brand, it would be positioned with a letter of difference, as a clear and defined tourist destination, as well as it would be nourished with the mystery, sensuality and intimacy of the Mayan culture. It would also propose unification, harmony, full acceptance of a heritage and consolidation of a vision of a better future.

We will return to the subject. Today we have proposed the change of name of a country, and for this, we move the idea to change from Guatemala to GUATEMAYA.
The world belongs to those who dare to think differently.

(ARTICLE ORIGINALLY PUBLISHED ON JUNE 1, 2007)

ⓘ This post has been automatically translated from Spanish using DeepL API.

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