This is an award at Cannes that we all applaud, because it presents the false advertising evolution of feminine beauty and the reason why it is totally misrepresented. A thunderous applause for Dove and Ogilvy Canada. Standing ovation, with millions of hits already achieved in this viral campaign.
With this kind of message, the world is a little better. Thanks to DOVE for this inspiring campaign, and to Ogilvy Canada a big hug, that if we’re going to say something with client advertising… it’s much better to say something meaningful. And Cannes confirmed it today by awarding the Grand Prix to this message.