Santo’s promotional campaign for Telecom Todos por un Pelo was applauded by everyone in the Palais, with a unanimous claim that a Gold was massively expected for this great idea, sensational production, fun and effective promotional way. Enjoy it.
Great campaign. Comments: Is there anyone who insists that you can’t win at Cannes because there’s no money for production? Is there anyone who says you can’t win awards with a promo? Is there anyone out there who’s still sleeping on that side?
Standing ovation for SANTO from Buenos Aires.
