You have to see this Bonna commercial, which in 1992 won the Grand Prix at Cannes and received the loudest ovation heard in the Grand Auditorium in the last 15 years. Creativity by Fabio Fernandez, today President and Creative Director of F/Nazca Saatchi Saatchi Brazil, one of the most brilliant and talented creatives in the world. Check.
So, who said a margarine commercial has to be boring? And what makes you think the best commercials have to be expensive?