While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible.
The budget, although it is true that it is a tool that strengthens ideas, it is not always the means to defend them, so the excuse of budgets is no longer valid.
As in any festival there are exceptional pieces that lose and not special pieces that win: festivals are a lottery and we live that at any level, the key is that if there is an idea that is already done, you have to reinvent its execution and break with the expected, to surprise.
The pieces that are winning awards are the ones that are making the world a better place, they are the ideas that people interact with because they go from being advertising to communication.
Young Creatives in BOLD font.
Fourteen hours of flight, arriving two days without suitcases, with the same clothes, with broken feet but with all the desire to devour every second, every sentence, every teaching that Young Creatives gave me.
As the day approached, we attended many talks and workshops, shared ideas, met many renowned talents and participated in many nights of world-class networking.
on the day of the brief, we were anxious, we received it and we started to play around on a balcony, we were on the beach and it wasn’t until thursday morning that we hit the nail on the head, it was that moment when the idea moved in our stomach and in our heart.
We looked for actors all over the beach, we went to rent a chicken costume and a car: let the filming begin!
The next day we edited, looked for music and made the screen graphics, all this to the beat of a stopwatch that would stop at 5:00 in the afternoon.
4:30 Friday afternoon, we delivered the commercial, left the Palais and hugged each other tightly, the race was over, we just had to wait for the results.
We had dinner with J and toasted for the job, we partied and on Saturday morning we received the news that Italy had won, very good for them, a good commercial.
In my book of experiences this page is written in BOLD because it definitely marks my career, my dreams, and stands out in my experiences, it definitely changed my vision, broadened my landscape and injected me with hope to recognize that Cannes is no longer a myth.