SISOMO, A SIMPLE AND POWERFUL IDEA FOR YOU.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to add the available technology to procure even more powerful emotional connections, for any brand aimed at Lovemark.
And it’s true. Almost everyone has a screen at their fingertips, all the time. Whether it’s a cell phone, a PDA, a computer, a TV, a video game, an iPod, in short, countless screens everywhere. As time goes by, moreover, we can anticipate that we will have only one related condition for sure: more screens!
This is why, at Saatchi agencies, we have the urgency to sisometize everything we do, seeking to add vision, sound and movement to enhance the rapprochement between brands and people. Nothing that many are not doing in the world, but in this case it has a name and a direction: fill the world with Lovemarks.
The book is already on sale and available on Amazon and Barnes Noble. The site is naturally… www.sisomo.com
Here’s an amateur video dedicated to KR, posted on Youtube. It’s funny:

Article originally published on October 6, 2006

ⓘ This post has been automatically translated from Spanish using DeepL API.

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