Some time ago, on the first Thursday of Clandestina’s Testimonial, after watching the Cannes Reel in the company of 5 luxury guests – all talents of the local advertising media – we opened the field to questions.
Almost nobody dared. And I say almost nobody because only Mariana took advantage of the opportunity; coincidentally, she was the only one who from the first day of class asked, pointed, and asked again and again – unlike the others – as many times as necessary for her understanding. One, out of a full classroom and to be more specific, the only one who was not tica (by birth and attitude, because I know that at heart she is).
Days later at different times and places, two students from the school were regretting not having asked the questions they had for that occasion. When I realized, there were not two, there were three and four who preferred to remain silent. The same thing happened to me when we extended the invitation to be part of the Clandestine Community (the blog), we spent almost a month explaining how to access, how to comment and how to post, until a month and a half later a student – a repeat offender – called me and asked me how the process was.
I was surprised, and in all cases I questioned them ad nauseam to see what had prevented them from doing so. It was already a general evil in the content of the school’s curriculum, and that could become an advertising cultural cancer that neither David Droga, Ramiro Agulla, Marcelo Serpa, my friends and colleagues from Brother, La Escuelita, Underground or Clandestina could correct because it is something that we own and not even in the FTA we wanted to negotiate.
I am referring to the “color” of asking questions and looking like a “jaibo” in front of others, to the “color” of posting or simply commenting and giving me a hard time in the blog with the biggest fan base in the country. And to a range of other “colors” that have become a palette of obstacles for the personal and professional growth of those people who have preferred to remain in the anonymity of passivity and continue this way for the rest of their lives.
The countries that have overcome this problem, today are world advertising powers that went through this, but took advantage of every opportunity to express themselves and share knowledge, concerns and feelings.
This blog is a space for that, and in case you did not know it, it is yours, mine, Jorge’s and anyone who wants to contribute. Your visitation data are overwhelming and impressive, which makes me ask you: which side are you on?… of the 9,996 daily hits (approx) that enter anonymously and passively or of the 3 or 4 of us who are “colored” toadies for wanting to contribute to the industry.
I invite you to give your opinion, ask questions, comment, “post” in this open blog; do not be “colored” to do so, just as you will not be “colored” to go up to the stage tomorrow to pick up a NY Festivals, a Clio or an Ojo de Iberoamérica!
It’s time for a change…sorry, it’s time for a change!!!!
… to be continued.
– yorsh