It has been confirmed once again how the Costa Rican Volcanoes are growing, when the country’s main advertising agency reaches a record number of pieces and collections, which anticipates a new and successful award event for commercial creativity.
At the close of registration today, Lilliana Gonzalez, Executive Director of ASCAP, the Costa Rican Association of Advertising Agencies, told me that this new record is already secure with the last agencies registered and as the last digital materials are delivered.
This year, the Volcano will have an important innovation by eliminating the National Jury, and submitting all the material to be judged by more than 30 experienced and recognized Latin American creatives. All the participating pieces will be sent in a DVD designed for a first round that will allow them a first yes or no to pass to the next round. Then, in the short list each judge will be able to rate the piece from zero to five stars, where obviously the more stars the higher the score.
We will then move forward with the reception of all the votes in Costa Rica, for processing strictly based on the scores obtained. This score will define the Golden Volcanoes in each category. However, it will not yet elect the Grand Prix, as it is quite possible that the Board of Directors, in final review of the issue, will decide on one more round of voting and comments, so that the Jury invited to the Pinch, composed of three of the most outstanding creatives, will deliberate, corroborate the voting and assign the final and grand winners, as well as the Grand Prix of the Festival. A final discussion session remains for this, however, to be confirmed in the rules online at www.ascap.co.cr.
The 2007 Volcano only anticipates that it will be even more successful, with possible production by Teletica Channel 7, for broadcast to the entire country a week or two after the Festival. As for the event itself at the Herradura, we are attentive to every detail to surpass last year’s experience, which still has many people in white umbrellas in all these downpours.
The party is and will be total.