Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved.
It’s refreshing to see a retail giant like JC Penney believe in the power of ideas, and to bet on this caliber of investment, without having to include a price or low-cost promise, although clearly, it’s implicit in their business strategy.
JC Penney’s personality will continue to evolve in this direction, relying on the ideas proposed by Lovemarks, the future beyond brands.
