With the intention of going to sleep immediately, I’ll summarize the day in a minute. From the first presentation, click on the photo called “Una argentinada”, there you will find my opinion of the beginning of the talks in this great creative festival.

Then came Joakim Borgstrom, interactive creative director of Wieden + Kennedy in Amsterdam, who made an excellent presentation with sensational ideas and proposals. Be sure to look up the meaning of Ubuntu in Wikipedia, or Kansei, and with it, discover for yourself some of what was exposed. He showed innovative ideas, pointed out viral as the opposite of just being on Youtube and focused on showing us examples of Carlsberg, among others, simply great. This presentation gets a 9.

Then John Gerzema from YR appeared and brought numbers to the screen, to argue that branding can be supported by data to achieve better results. John gave a classically American presentation, well documented and seriously boring, yet of great added value. He brought to the room the concept of Energy in brands, insisting on the importance of having vision, dynamism and invention. The presentation was solid and helped me better understand the strength in Lovemarks, as he said the same thing but without the appeal of an emotional proposition like ours. This presentation got an 8 in my opinion.

The afternoon conference by regional CEOs Eddie Gonzalez from YR, Gustavo Martinez from Ogilvy, Luca Lindner from McCann-Erickson and Ricardo Monteiro from Euro RSCG, was a success, well directed by Santiago Keller. I will not talk about the presentations, because I am seriously dying of sleep and tiredness, however, it is worth saying that it was rich in proposals and discussion. It gets an 8 and highlights the coincidences in problems and dilemmas for everyone in this industry.

Finally, the wine was good at the cocktail party and especially the opportunity to share among Ticos from so many agencies, as well as our new friends from Eltaier of Guatemala, with whom we have made a sensational connection.

Now yes, more than a minute later, see you soon!