Various will be the publicists who will be on rubber in a week. Many because of the celebrations that take place at Volcán and the following day, as well as others because of the pain of not having given their best, not having participated leaving their souls and not having achieved their dreams in reality.
The first ones, those who will come out winners in Volcan, will be able to celebrate that their pieces and their work is rewarded in Costa Rica. It will be convenient to evaluate if it is enough for them to win abroad as well, as national pieces have already won in the Ojo de Iberoamérica. Some will have some embarrassment at winning without their day-to-day work, while others will see it as legitimate, valid and correct, so they will not have any resentment. However, everyone who wins that night, possibly even by Saturday morning, will be on rubber, though hopefully from excessive celebration and not alcohol, which is not necessarily the same thing.
The others will have a gum confused with justifications, blockages or denials, because there are few who, when they do not achieve their goals, open themselves to everything possible to recognize and learn without excuses. Especially in our environments, we are experts in sawing the floor of those who ascend, while we do not spare little criticism to mitigate our own shortcomings, failures or absences. There will be those who will say that they do not participate because they have nothing to send, because they do not believe in these contests or for whatever reason, positions that I respect and argue that, in a disguised way, indicate blockages or denials to a reality that is uncomfortable. The rubber will be rubber and even if it is not wanted, it will probably be there for Saturday.
For my part, I want to say clearly that I prefer to make mistakes by doing rather than not doing. I also choose to make decisions rather than the mistake of not taking risks. The Volcano, therefore, is a result of doing, of decisions and risks taken that, in the brilliant execution of Lilliana Gonzalez, reflects the inspiration and commitment of an organized and associated advertising community, which in turn has delegated to us the organization of the Volcano 2007.
In any case, and for the practical purposes of all, I insist that in these contests we all win and that if we put our minds to it, we even enjoy it. It is a creative celebration that reminds us of the essence of our businesses, as well as the importance of creativity in building powerful brands.
So to each his own, and for this reason, we advertisers know best about advertising, and we will award it in the Volcano, organized by ASCAP, the Costa Rican association of advertising agencies, next week.