Chic is an early nineteenth-century French word whose meaning refers to smart or stylish. Over the years, its use in English has referred to social events, situations, individuals, fashions or forms of dress. It combines elegance with soft avant-gardism and provokes an association to the delicate and refined, although it does not refer to something defined or established as it relates to fashion.
Creative Chic, therefore, leads us to think that it is a fashion proposal with innovative or daring strokes, without ever renouncing the intelligent, fashionable and classy. With all these concepts on the screen, a dress code that is defined as Creative Chic returns to the plane of the subjective and personal, as well as for what is fashion and trend at the time.
Creative Chic is the definition we chose for the 2007 Volcano and with the response obtained, it may also be referred to from now on, in the profile of our creative and advertising style.
Will it make sense? …we’ll see.
Cheers!