Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds us that we can no longer propose television, radio and press.
Our agencies must move towards integration and interactivity. And of course, we must move away from stereotypes, while at the same time we must get closer to data that allows us to understand, comprehend and intuit.