We love the idea of thinking of Tribu as an America’s Cup racing yacht, sailing on the edge of Niagara Falls. It’s an idea that forces us to think of effective and committed teams, risk as the key and adventure as the trigger to trigger innovation and results. For this reason, today we want to anticipate news of new and strong winds for our sails with the participation of Del Campo Nazca Saatchi Saatchi of Buenos Aires.

Throughout 2008, starting in February, a team led by Pablo Del Campo and reinforced by Mariano Serkin and Maxi Itzcoff, will focus on creative coaching to our agency by way of a full week a month in Tribu. Pablo will start this adventure in February, and then it will be followed throughout the year by Mariano and Maxi, with additional visits of at least two or three weeks during the year.

In this picture we see Pablo at last year’s Ojo, when he was interviewed at the beginning of the activities in Buenos Aires at this Festival. It was known that his agency would win awards, and yet it was not yet known that he would be the agency of the year for the third time, two of them in a row.

In other words, the creative, planning and accounts team at Tribu will have the fabulous opportunity to learn directly from those who have made Del Campo the agency of the year for Ibero-America for two consecutive years, as well as the most consistent winner of creative awards at the most important festivals in the world. In addition, among its most outstanding achievements, Del Campo is the agency in which Procter Gamble has entrusted its most treasured brands for the development of global campaigns, to which they have responded with pieces that have not only made the desired branding, but have also climbed up to the most coveted creative awards on the planet. Let’s take a look at an example of their creative level, their visualization of powerful insights, as well as production, musicalization and a well-told story: