A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco.
My first personal computer was an Apple IIc, and with it, my first Apple. Many more followed over an uninterrupted span of 13 years. At another point in its development, I was forced to give up Macs for PCs, as the latter did not have the projector compatibility issues in the early days of multimedia presentations.
As I write on a designer MacBook Pro, which I borrowed several months ago, I recognize that there is no way to resist this new model, as there is currently no other in the world that meets so many needs in one, including its spectacular simplicity and more than a few geniuses.
Less is more – how much we should learn from Apple! These two weeks will be very long…