When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, whose recent attraction pieces I include below, know this.

Then on the floor, the challenge is to respond to the personality that is projected in the messages. In agencies, however, it seems to me that advertising creatives have done a better job than point-of-sale designers, because in general, the image on TV is better than what is actually experienced. For this reason, it is important to focus on the floor in a priority sense: to improve the shopping experience, to stimulate it, to turn it on, because what we are looking for is that they always want to come back.
Godin says it well, when he affirms that the formula today requires extraordinary products and services, as well as extraordinary marketing and advertising. In the direction of Lovemarks, the apartment is the ultimate territory to seduce a buyer who wants everything, price and quality, good treatment and speed. So too, the floor is the ideal arena for Sisomo, to add sight, sound motion, because today the screens must be there to use technology to inspire loyalty for our brands.
It is not in advertising, discount or promotion. The challenge is in the experience that is lived on the floor, which can be summarized as follows: to want to come back.