.

With a black eye appears a lion in this week’s El Financiero in Costa Rica, with the article that covered creative topics with Pablo Del Campo during his week at Tribu. See interview here
From February 3-9, we had an intense week of coaching by Pablo with all of Tribu and especially with the creative connection in full. As we have commented in this blog as in many other forums, we are clear that we have everything to do and much to learn.

With this extraordinary initiative, we are trying to raise our creative level to play much more and better than we do today. In two or three weeks we will have Maxi Itzkof, Chief Creative Officer of Del Campo Saatchi Saatchi, to continue with the one-week-a-month coaching plan.

There’s no worse attempt than the one you don’t make, and to score goals you have to kick them into the frame.