RADIO OF THE BEST IN CANNES

ⓘ This post has been automatically translated from Spanish using DeepL API.

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We usually ignore our areas of greatest opportunity, so it should come as no surprise to discover them on radio. Here are some of the best pieces from last year’s Cannes, so the spaces are in sight and sound. However, it should be reiterated that the possibilities improve if we move to English.
To hit that first Lion between the eyes requires the indigenous malice that we have not historically had in Costa Rica. We must look for the opportunities, the areas where we can compete, move away from the spaces taken by the big brands and big budgets, as well as the big-name cateogies. Nothing new, nothing we don’t already know, although nothing to over-remember.
That first Lion has to come to eat pinto with custard and Lizano sauce…

ⓘ This post has been automatically translated from Spanish using DeepL API.

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