Last week I received mails and comments that all added up to recognize that a new ball was being created in our court, around the legitimacy and existence of Nelka, both as an advertising company as well as a client of JWT.
Of course, if it were just any ad, no one would care. However, since it is an idea that has been winning awards wherever it has participated, logically, it has also been generating all kinds of comments, speculation, suspicions and so much more that, in general, we are specialists in shooting. In any case, and for those who do not know it, this is the commercial we are referring to and which is the origin of this discussion:
https://youtube.com/watch?v=OeY0U9fB0Mo
For all this, and without adding another word, I turned to Javier Navajas, President and CEO of JWT for Central America and Panama, as well as colleague for a lifetime, with the direct query regarding the comments that have been gaining momentum. I think it’s no secret to anyone in our industry that, with the way this commercial has gone from one festival to another, the piece for Nelka has short list and even Lion potential at Cannes.
In any case, in a telephone conversation and after receiving his written response, I offered to publish his message on the blog and therefore, with his consent, I am publishing it. This is the message from Javier Navajas:
First of all, I thank you very much for speaking to me directly, and without curves, to ask me for information in view of the market rumors about the existence or not of NELKA, as a client of JWT, Costa Rica.
Well, also direct and without bends, I answer you, asking you to read this note in ASCAP’s Board of Directors, in view of our
