WE AWAIT CLARIFICATION

ⓘ This post has been automatically translated from Spanish using DeepL API.

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INTRODUCTION: The following note was published in the blog at the time, and remains so in the records of this blog. However, due to the importance of the case, it is necessary to clarify beforehand that JWT presented its version, documents and attestations before the ASCAP Board of Directors that demonstrated its compliance with the regulations. The construction of the case was careful in its adherence to the letter of the festival regulations, and therefore, without the Board of Directors being able to pass any judgment, the Nelka case appears to be in compliance with the most common official requirements of international festivals. The following is the original text of this note.

The Nelka case presents sufficient information to respectfully request an explanation from JWT, since its participation in Cannes represents Costa Rica. For this reason, I am taking the issue out of the comment line to bring it to today’s main article.very few can agree with the fallacious conflation of the facts to qualify for any award. The arguments published in the article “JWT and the Nelka Case” point to several serious inaccuracies. For this reason, I rescue from Zunga’s contribution several of his comments:

“if we are going to “cheat” at least let’s comply with some rules that although they are not written in stone, we all know them”.

I totally agree, that it is not the same to be cheaters than liars, as a comment not published because it was anonymous and without email to verify its source said. And for this reason, before any additional comment, it is important to clarify because I trust that what was said in the case does not go beyond cheating and it is proven that it is only acceptable makeup for a festival. Of course, there are still unwritten rules for cheating, and for this reason, as in everything, there are limits that should not be exceeded.

“Volcano 2006: this ad wins on TV, very good, very good idea, simple, powerful. Well earned that volcano. So far a good “trucho” as any other that achieved its goal, to win.

We all saw it that way in the Volcano, and personally, I still

applauded

. At the end of the day, the trucho is a strong way to show the client the creative potential that is lost if he doesn’t make room for more opportunities. It has never been my favorite way, but still, he who has not truchado, let him throw away the first idea, as Oscar Oso said.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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