https://youtube.com/watch?v=7RkJPFLfX54
From its beginnings, Clandestina has started with emotion, joy, illusion and a lot of love, which at the end of the day, is the key ingredient to eliminate fear. Indifferent to critics and detractors, focused on her mission, dreaming big and doing small, from a distance I applaud the effort she makes and the reflections I found in this video.
I do not know details, nor do I need to know them to ensure that Clandestina adds positively in the context of a country that seeks to emerge creatively in the world of advertising. Of course, there is no lack of those who criticize even its mirror and those who, after a fainting spell, instead of coming back to yes, come back to no, are not missing either. However, even with their contrary opinions, there are more those who agree that Clandestina is there because it believes, and often, just believing is enough.
Hopefully the numbers are working, the enrollments are growing and more young creatives decide to support the only school for creatives in the country, apart from what the universities offer. I also trust that they can receive a lot of support and guidance from the Creative Directors of the agencies, because it is no secret that we are in a lean season for new talent in the market. And for this reason, it is necessary that we join in stimulating efforts such as Clandestina.
Young creatives need more help. Each one of us must find a way to contribute, aware that the winning ideas of the future will most likely come from the new generations.
