SCARY SCARY

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Scary scary scary scary. As much in life, the music of this song provokes in me a different emotion from the one generated by its lyrics. Fear is the house where no one goes, it is the lever that turns off life, for there are people who are afraid to go up and afraid to come down, more perhaps still, afraid to find themselves and not to be.

On another occasion I had already written something about fear: Fear paralyzes, cuts, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be part of your life. Fear is subjective, personal, it is in each person to overcome it. It exists, and it does not exist. You decide. Go ahead. Change. Be brave. Be bold. And he had illustrated it with this commercial:

I had also written at some point something about conventional fear in the conventional ad agency, as well:

Do you know what’s the worst of the worst of the worst that could happen with a client? And I want to insist, do you know what is the worst of the worst of the worst of the worst of all the worst things that could happen to a client in the worst case scenario…? Losing him. That’s it.

On the other hand, in the case of the snowboarder on the mountain… he could lose his life. So, let’s not be afraid and make sure you win the client for life, giving the best of yourself, of your team, of your organization.

Can you imagine what would have happened to the crazy man in the video below if he had jumped off the mountain in fear? You have to fight, you have to throw yourself, you have to trust your legs and do your best for the client, that’s how they are preserved, grow and last, forget about fear, the worst is nothing more than an opportunity. Go for it!

Who said fear? And when I illustrated this article, I used the closing video to illustrate the vision that most excites me about the creative, the Christian, the runner, the one who lives and does not survive, who moves from presence to significance, who seeks to transcend, to make a difference, to leave a legacy or simply to make a contribution… without fear:

ⓘ This post has been automatically translated from Spanish using DeepL API.

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