I left Muto when I clicked on this video, which comes from Buenos Aires. Enjoy it and if you want, receive it as a challenge. They thought of it first, and they did it. It’s creative, it’s free, it’s uncompromising and it just shows the potential that is wasted when it’s locked up.
I continue to admire the creativity that today comes out of Argentine talent, and for this reason, I reiterate that we must look to the outside world for inspiration and learning. Far from assuming that I have the capacity to teach, I prefer the humility that is needed to learn. It is greater the benefit that is generated in those who decide to be an apprentice instead of a teacher, even when teaching and obsessively committed to pass on any learned trick.
It is a great challenge for the advertising agencies in the country. It is not a matter of one or the other, sorry, it is of all agencies. It’s not a matter of one or five creatives, that’s right, it’s a matter of all creatives in the country. It is not a matter of one client allowing creativity, but of all of us creating it first, and then the ok will come. Each one in his own way, and all of us clear about the challenge.
From muto I stay muto, muto is the one who thinks that muto is not muto for a challenge.
Muto thankful for your inspiration. To everyone in blu blu, muto love and respect.