In a simply spectacular closing of its participation in Cannes, today at the Media Awards, JWT Costa Rica won its fourth Lion and its third Silver Lion.
Undoubtedly, a case study has been born, a topic of wide conversation, a topic for debate and at the same time, a trigger for all possible emotions in human beings.
Some time ago I was told that a good friend is the one who accompanies you in the bad times… and supports you in your successes! And of course, this is a good time to prove our friendship and our status as colleagues, since we have to support JWT’s success!
To all this, Philip Thomas, CEO of Cannes Lions, mentioned to me that he remembered very well the introduction we made of Costa Rica at the annual meeting of representatives in London last October, as we shared that the country is rich in biodiversity, rainforests and an impressive variety of flora and fauna, but nevertheless, up to that moment, without Cannes Lions.
Thus, today the country’s biodiversity already has four Cannes Lions, to which we are seriously committed, because in a positive vision of the future, we will have to come for at least five next year.
