IMPORTADORA MONGE SAILS WITH EMOTION

ⓘ This post has been automatically translated from Spanish using DeepL API.

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All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, which for decades has accompanied the construction of its brand.

With its impressive expansion in the country, the star brand of Grupo M, is a local example that adds to those I have published this week of brands such as Procter Gamble that point to creative ways, as a JC Penney that in retail seeks to connect emotionally with it, or, as is the case of HBO that pursues that emotional bond in the power of their stories. This week, it is no coincidence that there is a note for the All Blacks and the idea of a PPO, peak performance organization, as a vital element to achieve any task. For this reason, in a week dedicated to the client and his routes of movement, it is clear that the static idea of positioning has died and that it is time to recognize the dynamics, the movement and the process to become agile and legitimate Brand Navigators.

Monge’s commercial aired for Mother’s Day is one of several messages that highlight the brand’s core values, in a careful navigation of the brand to territories more conducive to creating relationships, moving from the hard sell to the hard sell, and from the hard sell to the hard sell.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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