After Antigua and El Ojo, to cite the two scenarios on the way to the regional competition in which we measure ourselves from Costa Rica, the Volcano next November will once again be the national advertising contest, which will naturally bring new challenges and competition for the main awards, where possibly the most sought after will be the Agency of the Year.
In a subjective vision of what lies ahead, Ogilvy could be the winner of the year as in the last Caribbean, since it is proven that it has enough material to rise with that great Volcano, as its performance in Panama was overwhelming. It is clear that its winning condition was the result of a business decision to focus also on creative results, and therefore, I have no doubt that it is an effort that surpasses individuals.
